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Belmont Web is a digital agency Swiss specialist in user-oriented website creation and their management.
Natural referencing, SEO, digital communication and marketing web are at the heart of our business.
Here you will find effective solutions to sustainably improve the visibility of your company on the web. Let's work together to quickly reach your goals.
Call on our web agency in Lausanne to put in place place a digital marketing strategy. Google Ads or advertising campaign on Facebook and Instagramwe offer a variety of solutions to the internet advertising. Small, medium or large companies, our answers are personalized and we can easily work remotely.
Digital advertising, the leading advertising medium
From the United States to France, the online advertising is constantly gaining market share. This type of advertising has been a real craze among companies for many years. In this field, the giants Google and Facebook the lion's share of the work, but Amazon is entering the game in force. As for the traditional media (print, press, television and radio), they are gradually losing ground.
This trend is also confirmed in Switzerland: the online advertising revenues continues to rise. According to the Swiss Advertising Statistics Foundations, the revenue from internet advertising reached the sum of 2.1 billion in 2017. The following year, advertisers continued to invest in digital technology by injecting 547 million francs. The growth in the online advertising sector is therefore not denied.
The different forms of online advertising
In concrete terms, the concept of digital advertising refers to the promotion carried out on the Internet and on various digital tools. Smartphones, tablets or computers, the advertisements appear on all media. In addition, they can take different forms.
- the display advertising : it is a online advertising that uses graphic, audio or video elements. Examples: banners, paving stones, dressing and video spots.
- the trade links : they are advertising links in text format that is displayed on search engine results pages. It is then a question of Search Engine Advertising (SEA). On Google, the advertising campaigns go through the dedicated program Google AdWords.
The advantages of advertising on the Internet
In the age of the Internet, no company can do without an online presence. Website creation and social network accounts are proving to be inescapable. The main advantage of digital advertising is the ability to reach millions of consumers around the world with ease.
In addition, the advertising campaigns can gain profitability by targeting an audience through cookies. Indeed, it is possible to broadcast specific advertisements to each Internet user, according to their interests and purchasing habits.
Third advantage of online advertising benefit from detailed statistics. Several tools deliver precise data on visitors to a website or a social network page. For example, you can find out the number and the profile of Internet usersthe number of clicks, the conversion rate...
The analysis of this valuable information allows us torefine the digital marketing strategy of your company. This way, you reach your goals quickly and at a lower cost. In fact, the digital advertising award is lower than that of paper advertising.
Finally, the online promotion of your company can be declined in different forms more attractive to customers. Your advertising message becomes interactive or turns into a video for a stronger impact.
A web agency expert in digital advertising
The sector of the internet advertising is very broad and encompasses various solutions. The terms SEM, SEO, SEA and SMO probably don't mean much to you. This is normal since it is the digital marketing lexicon. What type of online advertising to choose for your company? How can you make the most of it?
At Belmont Web, we discuss with you to understand your needs and expectations. Our experts in digital advertising offer you adapted and customized solutions. Our goal: maximize the return on investment of advertising campaigns of our customers. To do so, we provide you with a personalized follow-up and regular reports.
Let us advertise your website. It will be your best seller.
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