The bounce rate in Google Analytics: what is it exactly?

The bounce rate in Google Analytics allows you to know the effectiveness of the content on a site or on a landing page

The bounce rate often appears in Google Analytics reports. This is a marketing indicator allowing the analysis of the effectiveness of the content on your site or on your landing page. In order to better understand the bounce rate in Google Analytics, it is necessary to take into account the context, as is often […]

WordPress, the best free themes 2020

Selection of-best free WordPress themes for 2019

If you are looking for the best free WordPress themes for this year, then you have come to the right place. Discover in this article a multitude of themes to beautify your website. This selection brings together several areas. Among other things, you will find corporate themes, minimalist themes, sensitive themes, etc. AT […]

The best tree structure for a website according to Google

Closeup of businessman making a pyramid with empty wooden cubes

It is true that digital marketers and SEO experts have already claimed that there are countless components that can affect the SEO quality of a website. However, the physical structure of the latter is not a topic that is often discussed. Concretely, this concerns the overall hierarchy of your site […]

The 4 essential practices to secure your WordPress site in 2020

hacking_site_wordpress

For several years, WordPress has been used to design millions of websites. A multitude of them collect, even store, private and personal information in secure ways. This is often the payment data of e-commerce customers. You must therefore secure your WordPress site at all costs. WordPress is a name recognized by many users, […]

5 aspects of web development that customers should identify

complicated project management with client

Every day, more than 500.000 new sites are created. This is explained on the one hand by the popularization of web development tools; and on the other hand, by the ever increasing importance of websites. This overabundance of websites, however, contributes to maintaining received ideas and poor understanding of the development process […]

The best anti-virus plugins for wordpress

It's almost a rite of passage for any website that starts up. As soon as you develop a bit of traffic, "spam" comments start to pour in. The situation is so common that installing a WordPress malware plugin becomes a reflex. Indeed, these intrusive comments can have a considerable impact on your SEO. […]