Category Archives: SEO

Local SEO Guide

natural reference

When it comes to small businesses, local SEO is extremely effective: 46% of all Google searches are for local information, which means if your business isn't optimized for local SEO, you risk losing potential customers who are eager to shop in your area in […]

Why call on an integrated communication agency?

Multi-Channel Marketing, Successful Mass Media Campaign

So far, corporate communications campaigns have been segmented. Today, they are organized by integrated communication agencies. Previously, social media management was entrusted to a social media oriented agency, digital marketing to a marketing agency. Ditto for public relations entrusted to an agency specializing in the field. This is […]

The best tree structure for a website according to Google

Closeup of businessman making a pyramid with empty wooden cubes

It's true that digital marketers and SEO experts have already claimed that there are countless components that can affect the SEO quality of a website. However, the physical structure of the latter is not a topic that is often discussed. Concretely, this concerns the overall hierarchy of your site […]